Build Wealth & Master Short Term Rental Investing
10 Lessons to STR Success
Master every stage of the short-term rental lifecycle with our comprehensive curriculum.
0Introduction
Meet Justin Miller and learn why you can trust this playbook. Discover how to build wealth, not just income, using short-term rentals as a hyper-performing asset class.
1Why Build Wealth in Real Estate
Identify your personal reason for investing and understand why STRs are a new asset class. Learn the financial language and four key reasons investors are pouring into Airbnb.
2Why STRs Rule Supreme
Compare STRs to Long-Term and Mid-Term Rentals. Discover maximum cash flow potential, forced appreciation through design, and the STR Tax Loophole that can offset W-2 income.
3Market Selection: Data & Due Diligence
Learn the SCOUT Method to vet markets quickly and objectively. Score markets on five key attributes and use essential tools like AirDNA and Rabbu for market analysis.
4Create Your Buy Box
Build a clear, non-negotiable filter for property acquisition where discipline beats emotion. Learn the three components: non-negotiables, property specs, and premium drivers.
5Guest Avatar & Experiential Design
Define your Ideal Guest Profile and learn the "Stop the Scroll" rule. Prioritize spending where it drives revenue and create experiences that earn badges and accolades on Airbnb.
6Forecasting Revenue, Expenses & NOI
Master core revenue metrics and build clean comp sets. Learn to calculate Gross Rental Revenue, run seasonal stress tests, and determine real profitability with Net Operating Income.
7The Final Hurdle: Underwriting
Master the 3-step underwriting workflow: calculate NOI, compute DSCR, and determine cash flow. Learn three guardrails and the Plan B parachute test for every deal.
8Launch Sprint: 8 Weeks to Live Listings
Execute the complete launch timeline from design decisions to go-live. Master shipping logistics, install and staging, IGP-led photo direction, and the 40-point QA check.
9Build Your Team, and Your New Future In STRs
Discover the six essential STR-specialized roles and learn how to vet each team member. Create an operating system with SOPs and success metrics to scale your business.
Most STR investors rely on guesswork.That's a reliable way to lose money.
The Short-Term Rental market has shifted. The "post-and-pray" method no longer works. Competition is fierce, guests are more demanding, and margins are tighter.
The Old Way
- ×Buying based on "gut feeling"
- ×Copying other listings blindly
- ×Ignoring market saturation data
- ×Designing based on personal taste, not ROI
The New Way
- ✓Data-driven market analysis
- ✓ROI-focused design decisions
- ✓Real-time saturation monitoring
- ✓Systematic approach to scaling
Without a data-driven strategy, you're flying blind. You might buy in the wrong market, overpay for a property, or design a home that no one wants to book.
Explore the Platform
Your Instructor
Justin Miller
Justin Miller, Co-founder & CEO of Showplace, has helped launch 2,200+ STRs nationwide. He equips investors with proven design, furnishing, and market selection strategies for maximum ROI.
Ready to Build a Profitable Portfolio?
Join the Masterclass today and get immediate access to the playbook, the tools, and the community.
Don't just take our word for it...
"We're about in our third month now and we've gotten all five-star reviews. We're in the top 1% of homes in our area and we attribute so much of this to Showplace. We couldn't have done it without them."
— Laura, STR Owner and Showplace Client